Unique Valentine's Day Traditions

Around the World

If you thought Valentine’s Day was only about February 14th hearts & flowers, think again.  

Luxury diamond Jeweller Vashi & artist Marie Muravski collaborated to create amazing illustrations of the Unique Valentine’s Day Traditions around the world. Here goes..



Paris may be the city of lovers, but in this small village in the center of France, it’s Valentine’s Day all year long.

The locals decorate their houses with hearts and flowers. Themed dinner parties & special Sunday masses are held for lovers.

This village is open through the year for love. Couple come over to celebrate wedding anniversaries or renew their vows.

“Jardin des Amoureux”  a.k.a “Lover’s Garden” is beautifully designed for  couples. They also collect objects, letters and expressions of love from around the world.




A Lovespoon is a wooden spoon decoratively carved that was traditionally presented as a gift of romantic intent.

Traditionally, the lovespoon was given to a young woman by her suitor.  The spoon is normally decorated with symbols of love, and was intended to reflect the skill of the carver.

However today, lovespoons are given as wedding and anniversary gifts, as well as birthday, baby gifts, Christmas or Valentine’s Day gifts.




The tradition is that men give women a handkerchief (a valencian handkerchief) wrapped in sweets made with marzipan.

The different shapes & colors represent fruits and vegetables of the Valencia Garden.

It is also a tradition that women keep all the handkerchiefs that their partner gives them year after year since they started dating




Isn’t it really cool that South Koreans celebrate love on the 14th of every month? And there is one for all relationships!

Feb 14th – Valentine’s Day – The special day is a couples’ holiday. On this occasion, women gift men with chocolates, jewelry, etc.

March 14th – White Day –  This holiday includes couples & platonic friendships. Men gift white chocolates, candies and flowers to their ladies.

April 14th – Black Day – This is an exclusive single’s holiday. The singles dress up in black & congregate to eat black-bean noodles (jjajangmyun) to celebrate being single




South Africa celebrates Valentine’s Day with festivals & flowers. As per the ancient Roman tradition known as Lupercalia, women in South Africa to wear their hearts on their sleeves on February 14th.

They pin the names of their love interest on their shirtsleeves. In some cases, this is how the men learn of their secret admirers.




Romania’s Valentine’s Day is celebrated on Feb 24th – Dragobete, the name of the local counterpart of Roman God of Love.

The tradition requires the girls to start running and each boy is supposed to follow the one he cares for. If he catches her, he will steal a kiss and probably her heart.

Also, couples that want to stay together and in love must kiss today.

Single women gather the last snow they find, they melt it for it is believed that this water has magical properties in love rituals.




The government and a toothpaste brand started the mass Valentine wedding in 2004.

Mass Valentine’s Day marriages where hundreds of couples say “I do” are all the rage.  The local government makes all arrangements for the needy and unwed residents.

Filipino couples have been gathering by the hundreds to compete for a world record –  the most people lip locking simultaneously.

Held at shopping malls throughout the Philippines, the festival starts at midnight when everyone kisses at once.



Oldest Asian Valentine’s Day!  Celebrated as Sister’s Meals Festival, it’s a celebration of love and spring.  It falls on the 15th day of the third lunar month &  lasts for 3 days.

When the young men meet women, they single out the young women they hope to marry someday and begin to sing for them.

Young women wrap colorful steamed rice (called the sister’s rice) in a handkerchief and give it to men as gifts with different things hidden inside the rice.

There are interesting meanings to the hidden gifts that the women give to the men. For eg: Cotton implies a woman misses a man, etc




On Feb 14th, Women gift men chocolates. There are two types of chocolates, “Giri-choco” & “Honmei-choco”.

Giri-choco is meant to be for friends, colleagues, bosses, and close male friends. “Giri” means obligation hence this Giri-choco has no romance involved.

Honmei-choco is given to a boyfriend, lover, or husband with true love. Japanese women often prepare the Honmei-choco by themselves as many of them think it is not true love if they just buy the ready made chocolates.

March 14th is celebrated as the White Day. Men are supposed to give return gifts to women who gifted them chocolates on Valentine’s Day.




The day is referred to in Ghana as ‘National Chocolate Day,’ an initiative taken by government few years ago to highlight the nutritional benefits of the cocoa product.




Valentine’s Day a.k.a “Sõbrapäev”, in Estonia is not only about being with one’s partner, but is also a wonderful observation of love, romance and friendship. Hence, everyone celebrates this day!

People decorate their houses with lights and invite friends & family over. Children make cards & gifts for those they care about & likewise adults too.

City blocks and community centers are adorned with flowers, ribbons and such decorations.




Czechs have traditionally celebrated their lovers on May 1st as the “Day of Love”! It is believed that the couples should find a blossoming cherry tree to share a kiss under to ensure happiness & health.

On the day, it’s been a couple tradition to meet at the statue of Romantic poet Karel Hynek Macha on the capital’s Petrin Hill.




Chinese Valentine’s Day  a.k.a “Qi-Xi”, is on the 7th day of the 7th lunar month in the Chinese calendar.  The festival originated from the romantic legend of two lovers, Zhinü & Niulang, who were the weaver maid and the cowherd.

Single and newlywed women make offerings to Niulang and Zhinü, which may include fruit, flowers, tea, and face powder.

After the offerings, half of the face powder is thrown on the roof and the other half divided among the young women. It is believed that, by doing this, the women are bound in beauty with Zhinü.

Tales say that it will rain on this fateful day if there’s crying in heaven. Other tales say that you can hear the lovers talking if you stand under grapevines on this night.




February 14th is traditionally the Winemaker’s Day in Bulgaria. This day marks the birth of the spring & hence celebrating winemakers.

Valentine’s Day &  Winemaker’s Day is a perfect concoction – most couples tend to drink wine on Valentine’s Day. Couples normally focus on Valentine’s Day & the single ones  have a field day with the Bulgarian Wine 😉

Tradition says that the more wine that flows, the more generous the next harvest will be. Hic Hic Hurray!




Dia dos Namorados a.k.a “Boyfriends’ / Girlfriends’ Day” is celebrated on June 12th. It is close to Saint Anthony’s Day on June 13 – who is known to reconciling & blessing many couples.

Typically, couples exchange romantic gifts, such as chocolates or flowers, go on dates. They also beautify their homes.

The city is festive with marriages, parades, street decorations, carnivals, samba, folk celebrations.. Sounds like super fun:)




The “Sweetness´ Week” is celebrated from 1st to 7th July . It is a result of the advertising campaign “a candy for a kiss” created by the brand Arcor.

Hence, it is no surprise that chocolates are the de facto gifts during the week of sweetness. But they also encourage kindness and love towards animals & world love!

Even the workplace create a fun day for their employees. This week typically ends with Friendship Day.


What did you think of these? Do you know any more such amazing traditions. Do leave a comment below 🙂


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